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Enhance corporate image, build their own brands
2014 Baiyun World Leather Trade Centre was officially opened ten selected  

In order to encourage more businesses to build their own brand, to further promote the transformation and upgrading of enterprises, show Baiyun World Leather style to enhance the image and awareness Baiyun leather, Baiyun World Leather Trade Centre launched 2014 Top Ten series of selection activities.
A selection of categories:
1, 2014 annual "Baiyun World Cup," the top ten brands.
2, 2014 annual "Baiyun World Cup" Ten Characteristics decoration shops.
II. Selection criteria:
1, 2014 annual "Baiyun World Cup," Brand
(1) apply the basic conditions:
The unit must be selected brands to declare Baiyun World Leather Trade Centre shops or business office, declare the selection of the brand must belong to the reporting unit's own brand or brands to legal representation, and the reporting unit has handled business license and tax registration certificate, and pay on time taxes.
(2) Selection criteria:
① selection of brand declaration must belong to the reporting unit's own brand or legal agency brand.
② brand awareness (brand position in the leather industry).
③ brand products for the consumer level, by consumers popularity (brand of market efficiency).
④ the unit brand decor (on-site visits).
⑤ brand fashion degree (brand positioning).
⑥ brand product design is reasonable, pay attention to environmental protection.
⑦ the unit brand corporate culture.
⑧ brand reputation (brand where the market (mall) reputation, integrity, or without complaints, etc.).
⑨ brand promotion efforts, the characteristics (especially the promotion of activities in the mall).
The unit ⑩ brand with the degree of the government and the mall management.
2, "white World Cup" Ten Characteristics decoration Store
(1) apply the basic conditions:
Must declare the selection of shops belonging to retail Baiyun World Leather Trade Centre.
(2) Selection criteria:
① construction procedures (data reported installation, construction inspection, acceptance)
② lamps light (security, energy, installation technology, control and reasonable)
③ decoration materials (display rack, ceiling, floor materials safety, environmental protection and fire prevention treatment)
Construction Technology (exhibition stands, ceilings, floors construction technology) ④
⑤ electrical wiring (wire, pipe wear protection, treatment, meter boxes, etc.)
⑥ lamps light (security, energy, installation technology, control and reasonable)
⑦ overall effect of external coordination (doors, signs light boxes, decorative columns, etc. Have undermine the overall effect of the mall channel)
⑧ practicality and features of the decoration shops (product placement is convenient, cost, etc.)
⑨ overall interior fit, fusion (decor and product positioning, the layout of the overall fit, fusion)
⑩ shop decoration reference and promotional (beautiful fashion, that other shops and learn from)
3, selection methods:
(1) Preliminary Evaluation: by the Customer Service Department, Engineering Department, the Security Department in accordance with the appropriate selection criteria for ranking the mall all customers, before the various awards top 20 finalists candidates directly in this contest, we will shortlist to in the form of panels in a publication of the lobby and public voting online.
(2) Overall: In one of the lobby set the stage to show the image of each of the finalists on the big screen a merchant of the lobby, the interpretation of business advantage, while the brand image of the catwalk show product or store, let the jury know more about the situation merchant, make the most accurate score.
Prerequisite: The finalists each business must make a 1-2 minute screen file.
Four score is calculated:
Online voted 20 per cent share of the total score, the jury selected the proportion of the total score of 80 percent (according to each candidate customer score out of 100 calculated).
The total score, the top ten winners = + = online voting score score jury selection
V. Selection Objects:
Leather goods brand and retail Baiyun World Leather Trade Centre
VI. Selection of time, place
Application Time: Year 2014 12 1st - December 7, 2014
Declaration Location: Baiyun World Leather Trade Centre, third floor business center
Preliminary Evaluation Vote: Year 2014 12 9 - 16 December 2014
Preliminary Evaluation Date: December 2014 17 18
Overall voting: Year 2014 12 19 - January 5, 2015
Overall Time: January 10, 2015
Voting: online voting
Preliminary Evaluation Location: Phase Baiyun World Leather Trade Center Conference Room, 12th Floor,
Total review Location: Baiyun World Leather Trade Centre a lobby
Presentation time: the evening of 22 January 2015
Presentation Location: Oriental Hotel gathering will
Seven jury:
1. Preliminary Evaluation Officer: Guangzhou Yi Fung Ltd leadership and customer service department, engineering department, security department and other departments to manage personnel.
2. Overall staff: by industry associations, brand operators, brand operations professors and other school-related personnel.
Eight incentives:
1, the top ten winners will be awarded a bonus 3800 yuan (cash) and medals.
2, the winners will have the opportunity in the "Guangzhou TV," "Southern Television", "Nanfang Dushi Bao", "Information Times" and other newspapers and magazines, television website reported that major media accordingly.
3, in the Baiyun Leather World Leather Trade Centre in significant venue advertising.
4, in the Baiyun World Leather Trade Centre business promotional CD of winning entries focused on the promotion of business to do.
5, in the Baiyun World Leather Trade Centre in the form of exhibition of award-winning entries showcase enterprise.
6, do highlight in Baiyun World Leather Trade Centre internal publications "white world culture report" on.
7, in the Baiyun World Leather Trade Centre promotional materials such as catalogs, notebooks, leaflets and other propaganda priority.
8, was held to promote activities in the Baiyun World Leather Trade Centre priority.
9, in the Baiyun World Leather Trade Center site, micro-channel given prominent advertising.
Nine, to declare Notes:
1, 2014 annual "Baiyun World Cup," Brand
(1) declare the selection of units to fill in "FY2014" Baiyun World Cup, "Brand Award returns"
(2) Submit brand information (description, honor, etc.) A, Figure 3-5 Zhang
(3) where the reporting units to submit brand business license, tax registration certificate copy
2, "white World Cup" Ten Characteristics decoration Store
(1) declare the selection of units to fill in "FY2014" Baiyun World Cup "Ten Characteristics decoration shop named returns."
(2) Submit a Store introduction or explanation, Figure 3-5 sheets.