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From Sanyuanli to Canton, independent brands to open a new journey

Canton Fair beginning from 115, to the recently concluded 116th Canton, Baiyun World Leather Trade Center has organized a number of enterprises to participate in this big stage, due to the impact on the overall business environment, the overall effect, though not satisfactory, but most brands represented the Fair not only to take orders, learning experience, to promote their own brand is the main purpose.

"White world culture": the love bit is twice participated in the district Sanyuanli Leather Fair, while November is also ready to participate in the organization of the Federation of Thai Sanyuanli exhibition, so frequent exhibitors, love is a bit of mind What is it?
Wu Yan, chairman of love bits: participating in this Fair, has three main purposes: first, to see if there originally participating customers, and continue to get it back in our booth, whether mainland buyers, or foreign customers or, which It is to give customers a platform to revisit our brand, but also our continued participation is an important goal. The second point of our own brand, but also need to increase efforts to promote themselves, the Fair this stage, you can make love a bit better into the international market. Third, for our employees, I have a plan to go abroad next year would like more reference, therefore, the Fair will give the staff to create such a platform and window to the outside, so that they accumulate more experience.

"Baiyun World Culture Report": Compared to the first exhibition, the Canton Fair, do you feel a bit of love is?
Wu Yan, chairman of love bits: The exhibition, to be honest there is no last number of people, this is our unexpected, it may also be the cause of Ebola outbreaks. The Fair hope to get back some of the old customers, to give our products a customer bought after-sales support. But this only met one last time to participate in the Fair and old customers. This did not receive orders to close a number of cards, the first and second day received a point card, after three days, retail more. Now our own brand in a relatively difficult period, Fair looks very lively, but the actual experience of businesses only know. Whether anything we Sanyuanli business district must be on the same front, but not in the form of belated support, and we also love a bit of leather Chamber of Commerce vice president of the unit, and Sanyuanli Federation governing units We will continue to support the Fair district Sanyuanli leather platform.

"Baiyun World Culture Daily": now the whole environment is not good, the Canton Fair has gradually changed from the trading platform to display, information exchange platform, as an independent brand, the face of this change, love a bit what countermeasures?
Wu Yan, chairman of love bits: we also aim to hold a show to exhibitors, it includes the Government or district or, more hope in this regard to support what. Now just a display platform, if the goal of holding orders, drop so much, certainly was hurt. As its own brand, I will go to understand foreign brands (such as LV, Chanel, Cartier, Armani), learn about their products why business is so good, we want to go in this direction, we will have to experience what their business model, positioning their products, service, all is in place, we have to learn slowly, our own products refined from the beginning, and then the product specification do a little more sophisticated, but also to keep up with service, each respects in this direction and goal to go slowly, do not talk and blind imitation. Go its own brand on the road, no matter how large the environment, we need a process of accumulation of precipitation.

Choose to stick: "cod" Supporter Fair Stage

 
Yang En general manager as cod leather
"White world culture": the cod has continuously participated in the 2nd district Sanyuanli exhibit Canton Fair, compared to the previous one, you have not done anything special to prepare?
Yang, general manager of grace as cod leather: In the accumulation of the Fair last experience, more targeted cod in the preparation work. Most of the Fair buyers are more emphasis on product quality workmanship, style and products. Therefore, the goods have been used for the exhibition of carefully selected, while cod are selling leather goods, leather, leather and are based on first layer of leather production, many customers saw, put it down, so the retail sales is still very Yes.

"White world culture": the wrap-up session at the 115th Canton Fair, the participating businesses when many have mentioned this problem to handle import and export business, how to prepare for the case of cod in this regard?
Yang, general manager of grace as cod leather: After attending the 115th Canton Fair, the company set up a foreign trade department, in charge of trade orders, and for the import and export business, while Alibaba international station also do foreign trade orders. We have the import and export rights, they could enjoy some of the country's export tax rebates, can effectively improve the company's profitability.

"Baiyun World Culture Report": how to participate in the sale of the Fair, the main direction of sales is mainly domestic or foreign?
En general manager Yang leather goods such as cod: the Canton Fair Buyer orders under real much, except for some old customers to buy some boilerplate. Has not received large orders, received only a few orders of intent, business cards received probably about dozens, performance is not too good. Intention customers are mainly from the Middle East, Europe and these countries, but the overall environment is not very good, it is also a direct impact on the flow of people and a turnover of customers. Although not received large orders, but retail has done good, to sell out is to promote their brands.

"White world culture": the 116th Spring Fair Fair exports ratio has fallen by 6.1%, the procurement business decreased 1.07%, so the market for Fair, cod What do you think?
En general manager Yang leather goods such as cod: now the whole environment is not very good, the other during the Canton Ebola virus outbreak, it will affect some buyers soon. At the same time, it has gradually changed from Fair trading platform to display, information exchange platform, on the spot orders decreased, orders may take a few months later, will be displayed, but we will continue to follow up. Fair Sanyuanli leather district, it is now the initial stage, only continue to participate, in order to become bigger and stronger, so we will choose to continue to continue to participate.