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Beginning designer dream: Yifeng Textile and Garment City

According to the China National Garment Association released data show that in the domestic apparel market, accounting for about 10% of high-end clothing, upscale and mid-range accounting for about 60%, about 30% of low-grade. On the high-end clothing market, international brands account for about 2/3 of the position, the top women's field is more international brands. There is no strong design capability, no-known clothing brands, is the real problem facing the entire industry.

In recent years, with the development of garment industry, garment production focus gradually from the previous "manufacturing" to "Chi-made." "Design" status in the entire garment industry in the increasingly prominent. Guangdong Province, China's garment industry as the forefront in recent years actively the development of regional clothing brand, of which, fashion, creativity has become a key element in promoting industrial transformation and upgrading. Guangzhou Yifeng Textile and Garment City leveraging municipal planning around the "original costume design, the new trade center" a full range of upgrades. Attracting a large number of clothing design company, to create a one-stop Guangzhou first original design, the new trade center.

Yifeng Textile and Garment City garment raw materials by means of large market attracts a large number of clothing design company, and costume design and construction of around Yi Feng Textile Accessories city. In the textile district annual turnover of 50 billion yuan, the Yifeng Textile and Garment City serves as a link to the entire garment industry, a number of links, on the one hand the integration of clothing research and development, design strength, on the one hand the convergence clothing materials trading, on the other hand by making other aspects to make the design strength, the production of raw materials and clothing trade closely. With the geographical advantage of the series of garment industry a curve belonging to Chinese mainland.

How to open the mainland market has become one of the important issues in China over the years, there has been a domestic clothing market product profits suppress criticism - serious version of the type of plagiarism, copying the style. The same clothes were hung a different trademark surprising, ostensibly This saves the cost of garment production, in fact, the version is constantly behind the proliferation of low-cost competition. Best-selling models that increasingly low margins. Now consumers are increasingly demanding garment difference, more people do not want their clothes often "Zhuangshan." Personalized, more content, more creative costumes become the object of pursuit. Original clothing, changes in the market value-added version of the gradually recognized by more and more. Original design has become the core competitiveness of the future development of the garment.